
Gentle Cleanse
A mild, pH-balanced shampoo that cleans away everyday dirt and leaves the coat soft and shiny, with a subtle fresh fragrance.
Professional grooming care for pet owners, salons and veterinary practices. From everyday cleansing to conditioning and finishing, find a routine suited to your pet’s coat.


Explore shampoos, conditioners, sprays and finishing fragrances. Choose care for everyday washing, sensitive skin and finishing your grooming routine.
Browse productsChoose by coat type and grooming need: everyday cleansing, delicate skin, long coats, shedding or a brightening finish. Ask us to confirm the right product and available pack size.
Bottle images are illustrative. Packaging may vary; we’ll confirm your chosen product and size when you enquire.
9 products

A mild, pH-balanced shampoo that cleans away everyday dirt and leaves the coat soft and shiny, with a subtle fresh fragrance.

A mild, salt-free, pH-balanced cleanser designed for delicate skin, leaving the coat soft and conditioned.

Cleans away dirt and coat odours, leaving fur soft with a berry and lavender fragrance.

A moisturising, conditioning shampoo that helps release loose fur during bathing and leaves the coat soft and smooth.

A cleansing shampoo with neem and lavender oils for the grooming routine.

A nourishing shampoo with primrose oil for Yorkies and other long-coated breeds. Cleanses and conditions for a soft, silky finish.

A cleansing option in the Fly Shield range. Ask us about suitability and the label directions before use.

A violet-based shampoo for white and light-coloured coats. Helps neutralise yellow tones and enhance brightness, leaving the coat with a radiant shine.

A gentle cleansing formula developed for cats.
2 products

A conditioning step for dry or dull coats across coat types. Helps restore softness and shine for a smoother grooming finish.

Conditioning care with primrose oil extract for dry or damaged coats of any length, helping restore softness and shine.
2 products

Use before washing to help loosen tangles, or after washing to make combing easier and leave a fresh finish.

A lightweight finishing spray for a glossy, radiant coat.
5 products

A bold, confident scent for the finishing touch after grooming.

An elegant, refined scent for a fresh finishing touch.

A baby-powder fragrance for a fresh finishing touch after grooming.

A sweet floral finishing fragrance.

A crisp, nature-inspired fragrance for an outdoor-fresh finish.
Good grooming starts with your dog’s skin and coat. Match your routine to coat length and texture, and use brushing time to check for tangles, redness or changes in the skin.
Gentle Cleanse suits everyday washing; Pure Sensitive Wash offers a salt-free option for delicate skin. Choose Shedding Control to help remove loose fur during bathing, or White Radiance for a violet-based brightening finish on white and light coats. Feline Soft is our dedicated cat shampoo.
Hydra Coat helps restore softness and shine across coat types. Primrose Repair adds conditioning care for dry or damaged coats. Tangle-Ease can be used before or after washing to help with tangles and combing.
Shine Mist gives the coat a glossy finish. Our fragrances offer a separate finishing touch: choose a bold, refined, baby-powder, sweet or forest-inspired scent.
When grooming needs veterinary advice: Persistent itching, redness, flaking, sores or unusual hair loss should be checked by your vet. Furelite’s grooming range is for cleansing and coat care; it does not replace treatment for a skin condition.
Bring together cleansing, conditioning and finishing products for your salon, breeding facility or retail range. Ask us which Furelite products are available in ready-to-use packs or our 5 L shampoo concentrate format.
A shampoo concentrate is designed to be mixed with water before use. Our shampoo concentrates are available only in 5 L packs, making 20 L of prepared shampoo after dilution. Mix one part concentrate with three parts water (1:3 concentrate to water). That gives you four parts of prepared shampoo.
You don’t need to mix the whole bottle at once. Measure a smaller batch using the same ratio.
| Concentrate | Water | Prepared shampoo |
|---|---|---|
| 100 ml | 300 ml | 400 ml |
| 250 ml | 750 ml | 1 L |
| 1 L | 3 L | 4 L |
| 5 L | 15 L | 20 L |
Why choose a concentrate? A 5 L bottle makes 20 L of prepared shampoo at this ratio, making it a practical option for regular grooming. To compare value, divide the concentrate’s purchase price by 20 to find the product cost per litre of prepared shampoo.
Check the label every time. Our concentrate format is supplied only in 5 L packs. These dilution directions apply to that format. Don’t apply this ratio to other shampoos, conditioners or sprays unless their label specifies it. Prepare only what you need and follow the manufacturer’s storage guidance for diluted product.
Ask about concentratesFollow the directions on your chosen product, including any dilution instructions. For external use only; avoid contact with eyes, nose and mouth. Check that the label is suitable for your animal’s species before use.
Tell us your pet’s species, coat type and grooming needs when you enquire. We can help you choose from the range and confirm the product, pack size and directions.
Manufactured for Vetreality Holdings under the Furelite brand. Distributed by Vetreality Holdings, Harare, Zimbabwe.
Groomers, veterinary practices and retailers: tell us where you are based and which products you would like to stock. We will discuss the range and availability with you directly.